ANA CEO Bob Liodice interviews Byron Sharp
Bob Liodice, CEO of the Association of National Advertisers (ANA) sits down with Institute Director, Professor Byron Sharp for a one-on-one ahead of the 2017 TVB Forward Conference.
Segmentation is analysing the differences and commonalities in buyer behaviour in order to identify unique and exclusive target segments of consumers.
Targeting is adjusting the marketing mix to cater for different target segments or choosing not to serve some segments.