• REPORT 98
• SEPTEMBER 2020

In this report we examine what to expect from consumers during the looming recession. We show new analysis of what happened in the last recession as well as the work of others on economic cycles. We also briefly examine shopper behaviour during the pandemic/panic buying period in early 2020.

• Report 79
• FEBRUARY 2018

This report examines what happens when brands stop advertising. How are sales affected? How big might the consequences be? The data for this study tracked the media spend and volume sales of 70 competitive brands in an Australian consumer goods category for over 20 years. By exploring the data it was possible to observe if/when brands stopped and started advertising over the years and how their sales evolved following these changes.