‘Are Big Brands Dying’ Webinar 1 Dec 2017
Big brands are dying. They are suffering at the hands of a plethora of smaller, more innovative and more nimble competitors.
Theories have hastily been put forward why this might be, leading to marketing strategy recommendations to help sustain the brands that are now in terminal decline.
But what is fact and what is fiction? In this seminar, Professors Byron Sharp and Magda Nenycz-Thiel present the evidence from ground-breaking, extensive analyses along with the peer-reviewed scientific research to explode these myths.
They are then joined by Professor Bruce McColl for a Q&A session.