Mining Panel Data for Insights
This online learning module is for brand or product managers, and people commencing in a CMI (Customer / Market Insights) role. Experienced analysts have probably learned much of these ideas from years on the job. The course explains and imparts simple yet powerful ways to get a useful ‘story’ out of your panel data, how to know what to expect, and how to communicate what you’ve found to colleagues. This is a Beta version of the course.
Six Simple Steps of Data Reduction
Marketers do not suffer from a lack of data. The challenge is to understand and communicate what it says and means in a clear and concise way.
This online learning module will take you through the Six Simple Steps of Data Reduction and equip you with the skills needed to effectively analyse and present data.
