Join Professor Magda Nenycz-Thiel as we take a deep dive into Category Growth. In this presentation, Magda covers the importance of category growth to brand growth. She explores which brands benefit the most, the odds of category growth, and growth strategies given category maturity. In addition to this video you may also be interested in this supplementary material:
- Summary slide of the key points covered in the Deep Dive Session
- Live Q&A from the Deep Dive Session
Additional information on our research into Category Growth can be found on the Category Growth landing page.
