Professor Jenni Romaniuk takes a deep dive into Category Entry Points. In this presentation, Jenni explores identifying, prioritising, building and measuring CEPs. In addition to this video you may also be interested in this supplementary material:
- Summary slide of the key points covered in the Deep Dive Session
- Q&A on Defining and Explaining Category Entry Points
- Q&A on Category Entry Point Measurement and Metrics
- Q&A on Category Entry Point (CEPs) Strategy
Additional information on our research into Category Entry Points, including responses to questions from Sponsors on this topic, can be found on the CEP landing page.
